In my centre, engaging parents is key so I schedule a Russell Group Evening for Year 11 parents of the top 80 students our of a year group of 320. We use alumni to help support the event. I am also using strategies learned from University of Aston by using new social media. I realised we were using it ineffectively. Aston are presenting at the December Heads of Sixth Conference and it's well worth listening to what they do: it's achievable in a sixth form! We increased our external students by 300% and retained 90% of our most able Year 11s which is up on 3 years ago. I've also started looking at a long term recruitment strategy which you can read below.